The ING Wegwijzer literally shows you the ING ATMs on Google Android phones. By keeping the phone at eye height you can signal what you're looking at and show it on the screen, enriched with the locations and distance of the nearby ATMs.
Future Vision by Erwin Van Lun on this article
All brands with a physical presence will use this advantage on the street. They’ll make the phone part of the experience, that’ll lure you in as it were. Currently an ATM is really functional, but a restaurant, move theatre or casino will deal with this very differently.
By the by financial coaching brands will take over the job of pointing out where the ATMs are. After all you want to know where all ATMs are, not just those of the ING.