Future Vision by Erwin Van Lun on this article
Brand-fans take matters in their own hands. In a next step, Apple will embrace these fans. It’ll show all submissions, including ‘rejected submissions’. Apple fans will get to vote and a lawyer will get to worry about brand rights. Apple fans will determine the ethical norms a brand maintains themselves and everyone will eventually get a personal top 10, based on user profile, your own explicit evaluations and what your friends thought of it. This development adds to that.