Comparison site Kieskeurig.nl gets a print version: Kieskeurig Magazine. The paper version of product and price comparer Kieskeurig must 'inspire' consumers to make online purchases. The magazine is targeted mainly to women and is sent along magazines of Sanoma, Kieskeurig's mother company (em, Dutch). Online communities become leading, print is just a copy. Whether the company has its history in print or online, it all goes the same direction. In the end print will disappear too, to make place for e-paper. Then the role of the readers (or do we call them members) will be even more dominant. This is just a small step in that development.