Kieskeurig (Picky; Dutch)'s new site offers extended store profiles. With these Kieskeurig deepens its store assessments.
Future Vision by Erwin Van Lun on this article
It’s an example of how coaching brands in the making work. They don’t just ensure a complete offer (collect all available products), but also all the ways to get them. The next step will be: which product, which store suits me best, today, from where I currently am? Then brands like Kieskeurig will be even more valuable than they are today and we’ll slowly start to pay for their advice.