Future Vision by Erwin Van Lun on this article
It’s an example of how coaching brands in the making work. They don’t just ensure a complete offer (collect all available products), but also all the ways to get them. The next step will be: which product, which store suits me best, today, from where I currently am? Then brands like Kieskeurig will be even more valuable than they are today and we’ll slowly start to pay for their advice.