Consumer's site Kieskeurig.nl has expanded its services with a mobile version. This allows consumers to compare products and prices while they're shopping. Consumers will be able to check whether they're really shopping in the most economical fashion whilst they're standing in the store.On the mobile website you can enter products and then Kieskeurig.nl shows you the specifications and the grade. The price-comparison compares products with online stores and thus online prices. Consumers are notified in which stores a specific product is for sale by email. This tells you immediately whether you can get a product more cheaply somewhere else. This gives the ‘let’s check elsewhere first’ of the BCC commercials completely different twist.
Future Vision by Erwin Van Lun on this article
Whether you’re comparing apples to pears doesn’t matter anymore. And shop owners will have to be careful with phrases like ‘always cheaper’ or ‘low price guarantee’. In future we’ll receive information on whether a product is cheaper elsewhere directly on our mobile. We’ll also know whether it’s in stock or nearby. All we need to do is point our cell phones at a product and the information will pour in. For physical shop owners, it’ll become harder and harder to compete with smaller and cheaper online stores. In the market of the future small physical show owners will cease to exist and big chains will be almost as cheap as online stores. Huzzah for the consumer.