KLM recently announced that it will be changing its baggage policy for European flights. For tickets booked as from 22 April 2013, check-in baggage will be a paid option for all passengers travelling in Economy Class. An exception to this rule has been made for our valued Flying Blue Ivory members (like me).

Future Vision by Erwin Van Lun on this article

The end of the 4P (or 5P) marketing mix of Kotler in near . It was introduced when we started to think seriously about combining new mass production manufacturing technique with mass communication.

Now, everything will be customised to the individual customer, and ‘personal pricing’ is part of the game. Soon, we won’t be able to purchase any product without getting a personal price. Yes, also in the supermarkets around the corner.