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Future Proof Ideas since 2005, by Erwin van Lun

KNOV brings birth into their logo

The Royal Dutch Organisation of Midwives (Koninklijke Nederlandse Organisatie van Verloskundigen) KNOV have animated their logo to show their central function: the birthing of babies (tip: ej).

Brands are developing the art of animating their logo as a part of their interactive visual identity, as part of their visual brand worlds. This is a nice example of the trend. Update: 2019: Because Flash is no longer supported in modern browsers this animation is no longer visible.

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