Koopinfo, a new Dutch comparison site, doesn't just compare electronic products, but also takes into account the consumer's personal situation. In the so-called 'Kijkwijzer' (viewing guide) the consumer can enter this situation pretty precisely. You can think of such things as the distance from the couch to the tv or the way the light falls in the room.

Future Vision by Erwin Van Lun on this article

It’s a nice example of how comparison sites are growing into coaching brands. Later on we’ll buy everything from such sites, but which ones? That’ll be the comparison site that knows most about us, that has helped us best in the past and which our friends have good experiences with. So with which we have a relationship. This example shows how that relationship is created.

In a next step, Koopinfo will combine with housing sites that know your house completely, including the furniture, and you see and hear the effect of a tv in 3D perspective. Through the computer, the tv, mobile phone or holographically projected in the store. This is a step in that direction.

Related trends

• Coaching brands

• in Dutch