Through Dutch website Kortingkorting.nl Dutch consumers can find daily lists of all discounted products for that day. This way we slowly get insight in prices. All prices in the physical as well as the virtual world will be available everywhere. Wherever we go in a street, whatever we will be, we will always be able to find a place to get what we want for less. Worldwide. As a result, prices will be more or less equal in the future. In the long term it will even be "whatever you want to pay for it". Then we will get special prices for special clients again. Even the purchase price for the retailer could change afterwards if a loyal client of the brand wanted to buy a brand product. The client then could get this product at a reduced price or maybe even for free. It might be an ardent tester who has written lots of positive reviews about this brand. The brand then obviously wants to give this customer a special deal. This way 'price' gets a totally different meaning. This is a small step in that direction.

• in Dutch