LaatJeLeiden, a Dutch student site, has animated its logo. Brands will animate their logo more and more often. To exhibit brand personality, to broadcast a message, or just to create additional attention to stay in the visitor's memory longer. Animating the logo simply wasn't done in a time where you only had a few seconds to show it. Young people, not yet burdened by thoughts from the mass communication era, show that you can do much more with a logo. It won't be long before we can also interact with the brand. Will all traditional brands too. This is a step in that direction! Update: 2019: Because Flash is no longer supported in modern browsers this animation is no longer visible.

• in Dutch