Leffe, a Belgian beer brand, lets you experience it. You're taken into the cellars can admire various aspects of Leffe. The Master Taster can also show you how to store this beer, how to pour it an how to drink it. And this in English, French and Dutch. In a next step we see people apparently speaking all languages. Not because a special kind of human has been found, but because technology allows humans to speak in this manner. Then Leffe can spread its rituals globally. And in the step after that the brand agent, or another brand representatives, can teach us how to perform these rituals ourselves by correcting us. This is how symbolic brands create a brand culture in worlds which have ample space for this. This is nice, but really just a beginning.
Leffe lets you experience it
Leffe, a Belgian beer brand, lets you experience it. You're taken into the cellars can admire various aspects of Leffe. The Master Taster can also show you how to store this beer, how to pour it an how to drink it. And this in English, French and Dutch. In a next step we see people apparently speaking all languages. Not because a special kind of human has been found, but because technology allows humans to speak in this manner. Then Leffe can spread its rituals globally. And in the step after that the brand agent, or another brand representatives, can teach us how to perform these rituals ourselves by correcting us. This is how symbolic brands create a brand culture in worlds which have ample space for this. This is nice, but really just a beginning.