Fashion brand Levi's introduces its own mobile phone (mc, Dutch). Brands with a symbolic function (all brands carried on the body) will introduce brand extensions with products having a comparable function in the lives of consumers. For consumers who are satisfied with the standard functions of today's mobile phone, this is a great opportunity to express themselves. Levi's understands this. In the future, they will probably bring many more design products with relatively new technologies, like ear phones, rings, and watches.
Levi’s mobile phone
Fashion brand Levi's introduces its own mobile phone (mc, Dutch). Brands with a symbolic function (all brands carried on the body) will introduce brand extensions with products having a comparable function in the lives of consumers. For consumers who are satisfied with the standard functions of today's mobile phone, this is a great opportunity to express themselves. Levi's understands this. In the future, they will probably bring many more design products with relatively new technologies, like ear phones, rings, and watches.