Jeans brand Levi's launches Levi's World: its own virtual world (dc, Dutch). More and more often brands with a symbolic function (brands selling products we wear on our bodies) will start creating their own worlds. Worlds in which they invite consumers, who will bring their friends. After all, these are the types of brands they can appear in, which determine their identity, or which at least they like to identify with. This is an example of that development. This type of worlds will grow into complete games for which in the end we will pay. And will be more than willing to pay for.
Levi’s launches virtual world
Jeans brand Levi's launches Levi's World: its own virtual world (dc, Dutch). More and more often brands with a symbolic function (brands selling products we wear on our bodies) will start creating their own worlds. Worlds in which they invite consumers, who will bring their friends. After all, these are the types of brands they can appear in, which determine their identity, or which at least they like to identify with. This is an example of that development. This type of worlds will grow into complete games for which in the end we will pay. And will be more than willing to pay for.