Controversial music exchange service LimeWire gets a legal version. With this, users can legally download music for about 1 euro per song (dc, Dutch). This way a music coaching brand comes into being. At first, most important is to have a complete assortment, so there is no reason to find music in another place, and then the personal profile follows. LimeWire can have built the profile based on the illegal music downloads, and then give advice about music that can be downloaded legally. In the end, new artists will come who will sell their music cheaper, or even give it for free (and make money on concerts and merchandise), so there will be price competition between the various music coaching brands. The added value in the end will be the personal advice. This is a small step in that direction.