It is now possible to consult business social network LinkedIn with your mobile phone (lb). All brands can soon be consulted on every screen (like a watch, navigation system, or mega 3D television). The challenge is to adapt the content to every kind of screen, in a personal context. Social networks are ahead in mobile communication. This is logical: we have a lot of social interaction when we are outside the house, in the street. Soon we won't just be able to exchange business cards through our mobile phones, but we will also be able to directly link, and record a message as a note of the conversation. And we will only have to aim our mobile at somebody for the person to be recognized and the profile to be shown directly. These are the steps we may expect pretty soon.