KFC collects hundreds of funny, notable or bizarre ringtones that use every imaginable chicken dialect and musical beat to make the brand Kentucky Fried Chicken heard in an original way. Through a special mobile website visitors can download the KFC ringtones for free directly onto their cell phone. The person who places the most original ringtone (the ringtone that's downloaded the most in a week) will also receive a reward: an LG KF600.

Future Vision by Erwin Van Lun on this article

This is how consumers will become more and more involved with a brand. In this case the brand is letting consumers play a part in the promotion of the brand. This is an example.

Related trends

• More involved

• in Dutch