Dutch professional marketing magazine MarketingTribune and leading Dutch marketing community MarketingFacts (of which I am one of the contributers) have signed a strategic partnership (mf). Publishers transform to be community managers. The community becomes leading, and paper is just a copy for background and entertainment. In the long run MarketingFacts can grow to be a career coaching brand for marketers. By bringin together all the news, showing all jobs and all events, and making these relevant for the individual marketer, the personal development of the marketer can be carefully coached. A server the marketer will be willing to pay for (and not so much for the paper he gets in his mailbox at home). I wonder what the new title of the magazine will be (MarketingTribune, Facts from the daily marketing practice?).