Different couples can sign up, and the network will vote for their favourite couple. It doesn't stop there, however: the network can –- after selecting their favourite couple -- make the most important decisions. The dress, the wedding location, everything is decided by the MySpace-visitor.
The last episode will be devoted to the wedding ceremony and can be watched live on MySpace.
Future Vision by Erwin Van Lun on this article
Social coaching brands are looking for added value that fits with their future function: bringing and keeping people together. So not selling music, vacation reviews or gadgets, but focusing solely on maintaining relationships. This exactly fits in this completely.