Your Planet Sustainable?Your Tribe Harmonious?Your Life Vibrant?
Future Proof Ideas since 2005, by Erwin van Lun

McDonald’s website is 3D

The website of McDonald's in Korea is 3D. That is, the home page is 3D. And of course as 3D as Second Life is, or as 3D as TV is. But it is a totally different look. When you come in, the tune 'I'm lovin it' is played. And the narrow casting screens contain video, which seems to be adapted to the site. Many elements react to mouse clicks which make the 3D perspective change. After that you get a 2D page with text about the product again (following this). This shows what websites will become: 3D worlds in which we will projected ourselves and in which we can invite our friends if we like. McDonald's is on the right track.

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