MediaZoo is an online application that makes the user's music available from every location. The music library application is now slowly becoming complete Open Source, which means that music fans can build their own applications for the library. You can think of networking possibilities, such as profiles, message and commenting systems, or an intelligent recommendation system for songs. MediaZoo already offers a few functions, such as uploading music, but also the playing and sharing (with a limited amount of friends) of songs. The service hopes to become the largest library of rights-free music.

Users can, if desired, add their rights-free music to 'The Zoo'. A payment or donation system with which users can support musicians is another example of a possible feature that could be developed by the community. In the meantime MediaZoo Language Localisation, a subproject of the MediaZoo Open Source-project, has already started. This should make the service available in several languages.

Future Vision by Erwin Van Lun on this article

All brands are going through similar situations. All brands are involving their community, are experiencing a brand coming out, after which the direction won’t be with the head office, but with the people. They’ll all enter the dialogue. But brands with a symbolic function, like music brands, can also become very strong in a friends network (more so than, say, an insurance brand). This is a nice example of a brand that’s allowed to start with a clean slate and does it completely differently from the start.

Related trends

• Brand coming out

• in Dutch