Through the special miCoach phone (a product of Adidas and Samsung) the runner gets a personal assistant while running. A coach who knows what you want, and who helps you to get there. The coach can determine your fitness in the first run, help you define your goals, and make a plan to get there. Top trainers are supporting the coach. Besides music during your run, you get spoken instructions, and your heart rate and running pace are monitored (mb, Dutch).
We more and more surround ourselves with technique, offered by brands. Soon miCoach will also measure what music leads to what changes in achievements for us. And miCoach will tell us how to run, so that we don't have to think about it, and will have us take a different route if something is going on on our usual route (and we don't want to run there). And miCoach will have us compete with others. Real time, or as a benchmark. But even here it doesn't stop. Thanks to all kinds of mental techniques we will be capable of even better achievements. Practice for that starts at home. And thanks to all kinds of sensors, miCoach will exactly know how we move, and how this influences our performance. There miCoach will give tips as well. And on and on. This will not stop.