Microsoft in its campaign The Ultimate Steal, aimed at students, has them make an avatar and record their own text. The character than speaks the text, and the lips move with the text. The talking avatar then can easily be moved to social network Facebook. Friends thus will see the character, and get the possibility to try and make one themselves (cz). Brands more and more will use pattern recognition technology to understand our texts, our speech and our facial expressions. In this case for a campaign, in the future brands will facilitate us communicating realtime with our friends. As ourselves, as a better version of ourself (just a little more beautiful, wearing slightly nicer clothes, and no glasses), or as somebody else. This is a small step in that direction.Microsoft adds characters to Facebook
Microsoft in its campaign The Ultimate Steal, aimed at students, has them make an avatar and record their own text. The character than speaks the text, and the lips move with the text. The talking avatar then can easily be moved to social network Facebook. Friends thus will see the character, and get the possibility to try and make one themselves (cz). Brands more and more will use pattern recognition technology to understand our texts, our speech and our facial expressions. In this case for a campaign, in the future brands will facilitate us communicating realtime with our friends. As ourselves, as a better version of ourself (just a little more beautiful, wearing slightly nicer clothes, and no glasses), or as somebody else. This is a small step in that direction.