In a personal surrounding on the Mitsubishi website, customers from now on can manage their own personal information and information about their car, read tips, and look through actions and offers. They also can request test drives and get reminders for inspections (am, Dutch). All brands start to communicate more personally. Everything they know about people is registered in the brand memory, which in turn is shared with the customer. In the future we will be able to consult our garage records, read or listen to all our contacts with the call center or garage, assemble our personal car, sell our car or even contact our own car. To check the mileage for example, or to upload some music. It all goes in the same direction..