This Accenture demonstration shows a mobile phone that recognizes newspapers, books, Chinese consumer goods, and even print plates (the green plates in your computer containing the chips). This because the image is sent to a central super computer which recognizes the images, and sends back the result. For the time being, phones won't have the power to do that, let alone the enormous database, but a central service can do this. In a next step we will call for the brand of the product in question, which immediately gives us more information, of course in a personal context as we are recognized as well. A company offering this kind of services, will be tomorrow's 'Google'.

• in Dutch