Monacome has animated its favicon (the little icon that appears next to the address in the browser, next to the name in tabs or in bookmarks when you mark something as a favourite). Rapidly, the colours switch. It can be seen easily by visiting the website. It draws attention immediately.
Future Vision by Erwin Van Lun on this article
Brands are increasingly choosing moving images instead of static logos. In this example you can see (extremely well) how those movements attracts attention. Brands will discover a subtle middle way which will immediately shape the brand personality.