Music lovers have unlimited possibilities to discover new music with Musicovery. Although the interface counts five languages, almost all interaction is visual. We click something, and fast as lightning get new, similar music. The service is free. Registered members can listen, save their favorite music, and exclude certain songs. Songs can be ordered or downloaded at Amazon, eBay or iTunes. Besides, paying members can listen to HiFi music, and don't get any advertisements (dc, Dutch). Thus new business models in music slowly evolve. It is all about being entertained musically, to discover music, and to re-experience music (and the emotions that go with it). The better a brand is capable to offer this experience, the more money they can charge. And advertisements then are only disturbing. It is very simple: the more value you add, the more money you can charge. This is a nice example.