Future Vision by Erwin Van Lun on this article
All information, even real-time information, is being unlocked and used by brands where it’s useful to do so. In this case it could significantly reduce traveling time, so this works efficiently and furthermore it can increase effectiveness by ensuring that it’s relatively easy to have ad hoc and short personal contact. Currently this is true for recruiters, but soon it’ll go for all people who work or consume. It shows how the network economy is establishing itself and how brands use it.