New York Times publishes articles
The New York Times has published its enormous article archives. All pages with good titles, descriptions and a perfect internal linking structure. Brands are becoming more and more open. It's no longer about information (something which is more and more often easily available to everyone); there is no more lack of information and with that the economical value of information has disappeared. It's more and more often about the selection of information (and products, services, experiences) tailored to the individual. That's the field of coaching brands. In this way the New York Times can grow into a news coaching brand.