Readers of the American newspaper the New York Times will get a special frame on the technology and business pages. In this frame they'll be offered a special selection based on their LinkedIn profile. (LinkedIn is a social network for business professionals.) Members that are active in the energy sector will for instance receive relevant news from the energy market. Besides that it is also possible to share the news from the New York Times with LinkedIn contacts or to start a discussion with people from the user's personal network.

Future Vision by Erwin Van Lun on this article

People are more involved with the world in which they live, extremely involved in the lives of their family and friends, involves with their neighborhood, involved with their town, slightly less involved with their state and even less with country’s and world politics. Of the first they want to know everything, of the last just the headlines and between those a bridge. By personalizing the news the NY Times is a step closer to this. After this all sources will get their turn, different opinions will get their turn, or we can even create our own news. Then a newspaper (call it an example of ‘the media’) will no longer determine what the news is, but the people. The NY Times facilitates that and this is a good step in that direction.

Related trends

• More involved

• in Dutch