Through Olllo people now can flirt on the spot. Through the website you make your own profile, and give your input as to what the person you are looking for should be like. There are matches for gender, age, length, fashion style, party type, and music taste. The moment you feel like contacting somebody in your neighborhood, you activate Olllo by sending a code to Olllo. If there are matches in your neighborhood (until max. 3 km), you receive a short profile. Through Ollo you can then send your match a text message, or get a more extended profile. Your mobile number is kept secret, only your nickname is visible. If you have activated Ollo, you regularly receive text messages with matches in your neighborhood. After 8 hours the service is disconnected automatically (mb, Dutch).

Thus a new function of social coaching brands slowly comes to life. Now through a text message, later through an extended (online) profile, so you can see who someone's friends are, and how he (or she) treats them. You can see what other people think of this person, and - even better - see what your (friends of) friends think of him or her. Social coaching brands in the future will facilitate making and maintaining personal contacts. The development of this function is a small step in that direction. Maybe Olllo will grow into a social coaching brand. Time will tell.

• in Dutch