On the Dutch site SlechteDekking.nl consumers share the coverage of their telecom providers. If they find that a certain area has no coverage then can select and place a balloon on a Google Map. This creates a map that shows at a glance which provider has the worst coverage in a certain area.
Future Vision by Erwin Van Lun on this article
And so more and more brands that operate from the interest of the consumer are created. Currently from a negative approach (no coverage), but soon such a site will be able to give advice to consumers about which provider is best-suited for their area (and traveling habits). Add price and a preference for a device. Everything will be connected to everything to give the best possible advice. This type of brand will become far more valuable to the consumer than any provider individually has ever been. This is another step that contributes to this.