Dutch movie theatre chain
Pathé has launched a new cell phone application that allows you to see which movies are on in which theatre, to download a movie trailer or watch it streamed. If you want to install the application, all you have to do is send a text message with 'film' to 4443. You'll receive a text message with the link on where to download the application.
Future Vision by Erwin Van Lun on this article
This is how the virtual world and the physical world integrate. Wherever you are, you can always be kept up to date on what’s happening near you. Whether it’s a new product, a specific service, or an experience (like the movie theatre is), you’ll know all about it. This developments fits seamlessly in this.