In the printed version of Emerce, magazine for e-innovation, is an article containing my personal branding strategy, my way of presenting myself as a brand. The article ' Ik ben mijn bedrijf' (I am my company, Dutch) is available as PDF. The term 'personal branding ' can cause confusion with the term 'persoanl brands' which I use myself. In that case it's about brands that present themselves humanoidly and let themselves be represented by artificial humanoids. That's why I'll soon introduce a new term in light of my new website (2.0). Suggestions are welcome! Anyone who wants to know more about my strategy can (re)read the posting with the introduction of ErwinVanLun.com.update Nov 2008: nowadayws, I use the term 'coaching brand'.