Nokia will soon be releasing a shoot-to-translate function that translates all the text found in a photo (via nu, Dutch). Mobile phones are becoming virtual screens over a physical world. Now we need to aim our mobiles, soon we will only need to look at something to have a translation spoken into our ear. Later the text will disappear because we will be able to ask everything in our own language. 'Where do I need to go?, 'what's this, 'who's that?. The world reacts to us, understands us, anticipates us. The era in which coaching brands can come into full bloom.
Photograph and translate
Nokia will soon be releasing a shoot-to-translate function that translates all the text found in a photo (via nu, Dutch). Mobile phones are becoming virtual screens over a physical world. Now we need to aim our mobiles, soon we will only need to look at something to have a translation spoken into our ear. Later the text will disappear because we will be able to ask everything in our own language. 'Where do I need to go?, 'what's this, 'who's that?. The world reacts to us, understands us, anticipates us. The era in which coaching brands can come into full bloom.