Playboy has created a version of Playboy.com for the iPhone, iPlayboy contains, amongst other things, Playboy radio, videos, tips for going out and of course the Playboy photos. Have you always wanted to know the difference between a Bunny, a Playmate and a Centerfold? The website offers an ‘Ask Hef' function that will give you the answer to this and much more. The site was launched with the choosing of ‘Miss Mobile Playboy'.
Future Vision by Erwin Van Lun on this article
Brands are moving to interactive communication via electronic media. First via the PC, now through your mobile, soon via the navigation system and eventually via TV and radio. Everything will become fully interactive. The power of the mobile in this is its direct link with payments, you are already recognised, you can already call. The mechanism that will ensure that certain content can be paid for via the mobile (which we will also use to view it). Sexually tinted contact is yet again the driving force for new technology. Playboy has taken a step in that direction.