Webstore Plemix is animated its favicon (the icon that appears in your browser when you mask a page as a favourite). On opening the page, the mini-logo scrolls away and makes room for the word 'Plemix'.
Future Vision by Erwin Van Lun on this article
Logos, favicons, nothing remains static. Brands are learning that small, subtle movements draw our attention. Furthermore later (when more design has been added) the brand personality can be transferred. Even in the favicon. Because even a dot that moves in a special way can carry personality.