Dutch professional soccer club PSV sends HD images straight to its fans, without intervention of broadcasters. It is the first time a soccer team is doing this (pv, Dutch). The experience economy is only beginning.

In the new economy to come it is all about virtual experiences, experiences from a distance, experience we are willing to pay for (a lot). This is only an experiment. You could say PSV is building the third ring over the stadium. In a next step we will determine our own viewing perspective (from any corner you can think of), and the screen will follow whenever we turn our heads. We will hear the sounds 3D, and hear our (virtual) neighbor to our right yell. We can record our own comments, or tune in to any other person doing that. It will be easy to tune into older games, add virtual audience in empty stadiums, and even experience a game live, while it has already finished. And the real soccer lover can practice certain techniques himself, with his personal sports brand on his side. These will be experiences we'll never forget.

Related trends

• Experiences

• in Dutch