Subscribers of Dutch Psychologie Magazine received the anniversary issue with their own picture on the cover. Through Printing On Demand (POD) more than one thousand subscribers received their own personalized version of the magazine. A selection of these covers can be seen in an exhibition in the 'Kunsthal' (Art Exhibition Center) in Rotterdam (mf, Dutch). Even magazines become more personal. The internet becomes leading, paper is for learning and entertainment. But the more personal, the better. Especially when it is shown on the coffee table, then it is part of you. If you then can adjust it to your own taste, consumers will not turn their backs on magazines.