Rabobank makes interactive TV program
In Rabobank's new TV program on RTL, My First Home, digital television viewers can react directly through the red button. When they do that, a page with more information about the products and services of Rabobank appears. It is the first time in the Netherlands that the red button is used in a TV program (rb, Dutch). Television, internet and gaming integrate little by little. With that, interactive worlds come into being, to which people like to come. Brand worlds which people experience from the couch, the office, or on the bus. And of course from every other place in the world. This is a small step in that direction.