Rabobank publishes pictures of parents with their newborn babies on its website. In this case at the local branch of Genemuiden. Thus brands act on the 'think tribal, act personal' principle. By realizing that customers, people, members, always have relationships with others, and giving them their own spot in this way, they will be able to attract many people out of the direct surroundings of their existing customer database. Besides, by being present in a (very) early stage of life, a lifelong bond is created between person and brand. It is an example of long term thinking, of which coaching brands are bound to bring us many more examples.
Rabobank publishes baby pictures on website
Rabobank publishes pictures of parents with their newborn babies on its website. In this case at the local branch of Genemuiden. Thus brands act on the 'think tribal, act personal' principle. By realizing that customers, people, members, always have relationships with others, and giving them their own spot in this way, they will be able to attract many people out of the direct surroundings of their existing customer database. Besides, by being present in a (very) early stage of life, a lifelong bond is created between person and brand. It is an example of long term thinking, of which coaching brands are bound to bring us many more examples.