Pest control company Rentokil sends its clients a text message when a mouse is caught (mc, Dutch). All (brand)products will be connected, with each other and with the virtual world. To start with all products operated through plugs or batteries. Other products will follow. Through these links completely new applications evolve. Through the link, the brand manufacturer stays in touch with her products and their owners forever. So they can add more value to the lives of these people. This is a great example.

• in Dutch