Via a widget, a tiny piece of software, the Rijksmuseum places a new art object on the sites of its users each day: every day a new art object, on users websites, on their profiles on social networking sites, or (as we have done here) on a their blogs. At the moment of posting there was an image of a painting of a man with angels wings, tomorrow there will be something else.

The widget from the Rijksmuseum has existed for a while. As well as paintings silver, glass, furniture, costumes and objects from Dutch history have now been added. When the consumer clicks on the art object a full screen version appears.

Future Vision by Erwin Van Lun on this article

In this way brands are able to provide inspiration every single day. In this case the theme is art, but it can of course be applied to any theme - style, health, sport, holidays, or relationships to name but a few. Paper daily calendars with a theme have been around for a long time and fulfill a daily ritual. Widgets can replace this and over time, by becoming more personal, will be more inspiring than ever before.

• in Dutch