At Robocup 2006 there were soccer playing robots, expressing human gestures. When they scored for example, they went down on their knees, put their arms up in the air, or turned around in circles. We try to imitate human life more and more. In text, in sound, in image and also in the physical world we find human equivalents. Earlier or later humanoids, robots looking like people, will be important members of the brand culture. They will be direct colleagues of the brand agents, their virtual colleagues. And oh yes, there will also be real human beings working for the brand. These clumsy looking experiments form a small step in that direction.