Samsung has asked consumers to make a home video containing a Samsung phone with the help of the site InstinctThePhone. Samsung will add the phone, you don't even have to own it. The first 1000 videos will receive $20, the winner $10.000.
Future Vision by Erwin Van Lun on this article
Brands will more and more often come up with mechanisms to employ existing customers, or other people involved with the brand, to reach others. This is a nice example of it.