The Schouwburg Almere has a reservation system with which the visitor can choose his or her own seats for a show. On the internet they can see which seats are still available on a seating plan. They can also reserve still-available seats.
Future Vision by Erwin Van Lun on this article
Electronic media give the allocation of a limited supply a whole new dynamic. Right now visitors have to fill things in themselves, but later they’ll let coaching brands do the work for them. Then they’ll only say “I’d like to see that!” and everything will be taken care of. Maybe you’ll just enter the maximum price. In this network economy a theatre can get a demand for 2000 seats while only 500 are available though registration isn’t yet opened. The theatre can then raise the prices until there are only 500 bookings still open. That means that the people with the most money have the biggest chance. And the theatre could do different things about that, provided they know who’s booking. For example, the people who’ve made a donation might be given priority. There are hundreds of other examples. The times of the bill, the ticket and the waiting will be left behind in any case.