Selectivo, a new Dutch comparison site, doesn't just give an overview of hybrid and online stores, but also of traditional and local retailers. Selectivo indicates the availability of every product. Is a product immediately for sale, the consumer can pick it up from a store or a pick up location that very day. The immediate availability of products and the possibility to select regional pick up location is unique in the branch.

Future Vision by Erwin Van Lun on this article

Comparison sites are primeval forms of coaching brands: a new type of brand that will stand beside us. Soon we’ll walk along the street, see a nice briefcase, call our fashion coaching brand, the brand agent appears, we say ‘I really like that bag!’. Then you immediately get to see comparable bags on your cell phone, you can order immediately using your voice and you walk on just as easily. Complicated searches for something you already know you want will be in the past. This is a step in that direction.

Related trends

• Coaching brands

• in Dutch