On ShapeWays consumers can create a 3D design and then have it produced for personal use. The material that's used is a white flexible kind of fabric that is most reminiscent of plastic. Because it uses 3D print technology, pretty much all shapes are possible. As such there are examples of vases, coasters, toy cars and hundreds of art objects. It's also possible to share the designs with others.

Future Vision by Erwin Van Lun on this article

In the world that’s created we can look up each product that fits our needs example. Wherever it was made in the world. And if it still doesn’t meet our exact desires we can also have it custom-made. We can determine what we do ourselves. The Marketing ‘P’ for product ends up in a wholly different light. The product stays, but then exactly as that one individual consumer wants it.

• in Dutch