Shell makes long movie
Oil company Shell in an advertising campaign promotes its new movie clearing the air that can be seen online, can be explored interactively, and can be ordered as a DVD (for free). Its availability is promoted through a TV advertising campaign (mb, Dutch). The time in which brands were limited to 30 second commercials is behind us, although not many brands make use of these video possibilities. Shell realizes that it can get more messages across when the contact moment is so much longer. This is not a dialogue yet, but it is definitely a 'brand world'.