Caterer Sodexho has changed it's name worldwide to Sodexo and visualises this in a logo animation. The letter 'h' that originally stood for 'hotel' has been removed as the company now operates more broadly. The change makes the name easier to pronounce and spell (via mf, Dutch). Brands are choosing to make their communication increasingly visual and now show changes in their organisations in a totally visual way. This is a nice example of the trend. Update: 2019: Because Flash is no longer supported in modern browsers this animation is no longer visible.

Related trends

• Brand visualization

• in Dutch