Sony's virtual world home is now available. Judging by the trailers with (far) better graphics than, for example, Second Life. Home isn't a general virtual world in which anyone can build buildings and objects, but an entertainment and game environment. Home is aimed at gamers, anyone with a Playstation 3 (PS3) has access and gets their own account. Anyone you meet is also a PS3 owner.

Future Vision by Erwin Van Lun on this article

Currently such high resolution 3D worlds are for the console gamer only, but in the long term, every brand, even the smallest store around the corner, will have its own 3d world which you can access on any screen, so also your cell or watch. It’s a 3d world, just like the store is 3d. In every world you do what fits the brand. Sony stands for entertainment and video, so you’ll find entertainment and video in this world. With a clothing brand, you’ll find a completely different environment.

And the consoles will stay ahead of it for now. Later all you need to do is stand in the living room. You’ll get scanned and projected directly into that world. It’ll become so real that we won’t be able to tell the difference between a window in our home or a TV screen on the wall.

Related trends

• Brand worlds

• in Dutch